https://www.loom.com/share/d23150ddfca94636bd6c3ff594e518f4?sid=aef92b4c-a30c-49e1-839b-6421d6f582cd

The goal of the 3D model is to provide clarity and help you organize all the practices and frameworks you use in the product development process.

❌ Many times we focus on implementing a new practice without thinking about what we really need to achieve with it.

✅ Instead, we need to focus on the outcome of each phase of the process and see what new “best” practice fits our needs (if we need a new practice at all!)

The model divides the process into three phases:

1️⃣ Direction combines all practices related to how you select what problems and opportunities you need to focus on. How you define strategies, align strategic roadmaps, and define high-level goals.

2️⃣ Discovery refers to how you decide what to build. It combines all the methods to understand better, assess, and refine a problem or opportunity, and all the steps and experimentation to remove risk and validate that the solution you are ideating is valuable, feasible, and viable.

3️⃣ Delivery is about how you build the product or service to ensure you deliver value for the customer and capture value for the organization. Of course, agile methods are involved, but it goes beyond that, involving how you split your big idea into smaller slices and how you measure, test, and optimize based on the market response.

So when thinking about a new framework or methodology, always reflect on how it should improve to get to the outcome of each phase.

As an example, here you can see different practices that can be used in each phase:

⚠️ Note: as you can imagine, reality is more complex than any model, and phases are not as linearly split as in this image.

💡 Finally, there are methods that live “outside the process.” These are usually modeling exercise that helps us make sense of the world and can be used in different phases. For example, JTBD, Journey maps, KPI trees.